With the music-industry business model in flux as the digital revolution continues to impacts unit sales and radio-play royalties, one of the most effective ways for musicians, bands and composers to generate earnings is by getting a song placement on the soundtrack of a movie or television show. The competition for these limited placements is fierce. Success in this arena requires a mix of talent and luck. The material needs to be strong, as well as professionally executed and recorded. It also needs to be the right song for the right project or situation, and it's got to get the ear of a music supervisor -- one of the pros overseeing the musical aspects of any media platform, from movies and TV to ads, video games and episodic online content.